Chaos is a name for any order that produces confusion in our minds — George Santayana
Traditional BI mainly focused on a strategic overview and KPIs. However, Modern BI is used to create insights at different levels within any organisation. It can operate at the strategic, tactical and operational levels and, importantly, is available in the cloud on any device in real-time. Modern BI provides insights on individual customers, products and transactions. Key to Modern BI is content development. Analysts develop content from data they source from the business environment. Data can be sourced from internal computer systems, external systems, and from spreadsheets and ad hoc data sources. Content consolidates data which is presented in a visually appealing way for end-users who sometimes reshape the content as an extended process.
Modern BI is very much a DevOps environment. It falls within the realm of technical specialists. Data and content developers work dynamically to continuously update the production Business Intelligence environment.
Developers are frequently embedded in the business environment, ready to quickly implement new requirements in an agile fashion. They develop an array of solutions for finance, marketing, sales and big data.
No review of Modern BI is complete without Excel, our BI multitool, this one program has had a huge impact on how we consume Business Intelligence.
These solutions use common technologies and share one main feature, they are passive. Passive Business Intelligence presents key insights to the BI user and then allows them to decide how to act on these insights. The primary goal of Modern BI is to produce actionable insights BI consumers can use to affect business process changes.
This BI configuration is referred to as Passive Business Intelligence.
It is passive because it is not prompting for specific actions.